In most Nepali families, gold isn't really a financial decision. It's a wedding gift, a mother's security, something you buy on Dhanteras because it's auspicious. I'm not going to tell you to stop doing that.
But I hear the same sentence every year: "Gold is the safest investment." Sometimes it's true and sometimes it isn't, and the difference mostly comes down to one thing. Are you buying gold, or are you buying jewellery?
